In Collaboration with Emeritus Executive Education
Emeritus is an online education company that partners with 80+ top-tier universities worldwide (Wharton, MIT, Columbia, Cambridge, and others) to deliver executive education, professional certificates, and degree programs — reaching over 500,000 learners globally across topics like leadership, AI, data science, and business management.
When Omantel set out to deepen its leadership bench in the midst of rapid digital transformation, 20+ senior leaders found themselves immersed in AmplifAI — a four-day experiential simulation delivered by Aeqlia in partnership with Emeritus Executive Education, facilitated by Nour Sobh.
Confronted with shifting market signals, competing priorities, and the complexities of AI-driven decision making, participants discovered in real time how their choices ripple across performance, collaboration, and organisational resilience.
Omantel has embarked on a strategic path to embed data and AI into every layer of its operations — network planning, customer experience, and new digital services.
Senior leaders recognised that technology investments alone would not unlock value unless decision makers grew comfortable leading through ambiguity, embracing iterative learning, and balancing speed with stakeholder alignment.
To address this, Omantel partnered with Aeqlia and Emeritus Executive Education to deliver AmplifAI: an immersive business simulation that places leaders in the very tensions they face today.
The session gave leaders the chance to step into the realities of digital transformation and AI — making decisions, testing priorities, and exploring how to lead when technology, customer expectations and ways of working are all changing at the same time.
Programme Objectives
The conversations focused on six questions leaders are facing today:
AmplifAI ran across the full four days of the programme. Participants step into the leadership of Ginkgo Bank, a fictional consumer and institutional bank facing pressure from tech disruptors and digital-only challengers. The simulation was designed with Professor Yoshi Mitsui of NUS Business School and inspired by McKinsey’s “Rewired” framework.
Leaders move through six stages, each built around a real decision a transformation leader has to make:
The programme follows a three-part structure throughout: play the simulation, debrief as a group to unpack the decisions made, then bring what was learned back into the organisation.
AmplifAI is designed to leave leaders able to lead transformation themselves, not just discuss it. By the end of the programme, leaders are expected to:
By the end of the programme, leaders emerged with sharper agility, a shared language for leadership trade-offs, and concrete actions to carry their insights into Omantel’s unfolding transformation journey.
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