Exploring AI-Driven Customer Experience Decisions: Elm’s MAVERICK Workshop in Jeddah
Customer experience transformation is no longer just about service design or journey mapping. As organisations adopt AI at speed, CX outcomes are increasingly shaped by leadership decisions around technology, people, and priorities. In Jeddah, Saudi Arabia, Elm brought together 25 participants for a Transforming Customer Experience Workshop built around Aeqlia’s MAVERICK business simulation, delivered in […]
Developing GenAI-Ready Leaders in Saudi Arabia: Inside the Capital Market Authority’s MAVERICK Experience
As artificial intelligence rapidly reshapes global capital markets, leadership capability must evolve just as quickly. In January 2026, the Capital Market Authority (CMA) in Saudi Arabia took a bold step forward – immersing senior leaders in a GenAI-focused executive education experience powered by Aeqlia’s MAVERICK business simulation. The programme was led by Samir El Masri, […]